Here’s a question our advertising manager was asked by a (US) agency working for a large international software house:

“Do you have any psychographic or behavioral insights into the capital markets target? Any information about what you know this audience likes/does not like will be very helpful. “  It’s tempting to suggest reading Bonfire of the Vanities or Liar’s Poker, but they’re getting on and things might have changed.

Or have they? the recent case of Venetia Thomson, formerly of Cantor Fitzgerald suggests otherwise.

What should I tell the ad guys?

Filed under: Technology