A tech vendor friend from New York was very pleased with the quality of attendees and the content at TradeTech 2008 in Paris. The show drew high level people who really knew the industry and were apt to be decision-makers, he thought. He didn’t mind the high price of £3,684 (€5,526). In fact, he thought [...]

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Has USP just surfaced in Europe or is it emerging from a decades-long hibernation? I can’t remember the last time I heard the term before TradeTech 2008 in Paris were people were flinging around USP (short for Unique Selling Proposition) like there was no tomorrow. (Hmm, judging by the hoarse voices at panels on Thursday [...]

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