The largest US banks are expending more effort in online marketing and getting results in the form of increased account balances, improved retention and more products per customer, says the Aite Group’s Ron Shevlin in a new report.
“Considering trends in consumer behavior, Aite Group believes many institutions are digging a hole for themselves by underinvesting […]

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When you think about it, a bank and a hotel have a certain similarity. The customer-facing staff stand behind high counters and work with computers.
We arrived at Sofitel St. James around noon on a recent Saturday to prepare for a friend’s wedding. The woman on reception used her phone to check before informing us the […]

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